Monthly Archives: July 2013

The heart of the matter

Posted by & filed under General.

There’s a bit of a debate going on at the moment as to what ‘brand’ means.  In the old days, it was easy.  It was the Disney palace, the McDonald’s M, the Sainsbury’s orange bag.  It was how your customers recognised you. But in today’s ever-more competitive market, brand has to mean so much more… Read more »