Monthly Archives: November 2013

Your shop window

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Your website is your shop window.  It needs to be the best.  In today’s competitive world, it’s not just enough to have a website.  It needs to demand to be explored.  When you commission your website you need to make sure your designer can guarantee engaging graphics, fantastic design, super-slick functionality and great user-friendliness. You… Read more »

Public image PLC

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If you’re one of those who thinks public relations is just for those who are already in the public eye, think again.  It’s essential for any organisation wanting to move to the next level.  Effective media and public relations help you reach new audiences, delivering a more three-dimensional image of your organisation than marketing alone…. Read more »

More than just pretty pictures

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Here’s your starter for 10.   What makes the perfect photograph?  A               Subject B               Composition C               Lighting D               Exposure? E                Post-production wizardry? The answer if F – all of the above.  (We didn’t say it wasn’t a trick question!)  It’s the combination of subject, composition, lighting, exposure and post-production wizardry that creates images that excite and… Read more »

How to stand out in a crowd

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Have you noticed how crowded the market place is becoming?  It used to be that if you went to a business event, only the very largest players had banners.  But as processes and costs have got more competitive, everyone has got in on the action.  Banners, pop-up banners, branded marquees… they are popping up (quite… Read more »