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Promoting Rosemary Shrager’s apprenticeship scheme through video and social media


How do you reach out to NEETS, young people who are not in education, employment or training?

That was the challenge presented to us when Rosemary Shrager’s Cookery School asked us to help them devise and implement a marketing campaign for their new apprenticeship scheme.
The answer is to talk to them through media that they are using. So we devised a campaign built around Facebook, video and leaflets.
The Facebook page hits the demographic of the audience the Cookery School are trying to reach for the apprenticeship scheme.  We have used our social media expertise to build up followers among 18-24 year olds.
The video talks to potential apprentices in a format they connect with.  It was filmed and edited by our good friend, Tom Chown, of Digitom Ltd.  A morning brainstorming and storyboarding meant we knew what shots we were after, leading to an efficient day’s filming at the Cookery School with Rosemary, the tutors and students.  The video is now being sent to schools to encourage more young people to consider the opportunities of the apprenticeship scheme.

We also designed and produced a range of printed material to be distributed to schools, colleges and job centres.


The net result?  The apprentices have begun to apply and the scheme is now up and running.

Contact us now to find out how Click Creative can help you with your marketing challenge.