Your shop window
Your website is your shop window. It needs to be the best.
In today’s competitive world, it’s not just enough to have a website. It needs to demand to be explored. When you commission your website you need to make sure your designer can guarantee engaging graphics, fantastic design, super-slick functionality and great user-friendliness.
You also need to know that they have the capacity and experience to build the sort of site you need, whether it’s a simple brochure site or a fully functioning e-retail outlet. You need to know whether they can build you a completely bespoke website to showcase your work to maximum effect or whether they rely upon core templates, and you need to understand the impact this will have on the costs. You need to check whether they offer hosting and remote backup. And you need to establish whether you’ll be able to update the content yourself to keep your website current.
Website technology and how we access the internet are constantly evolving. So you need a designer who’s obsessed with staying ahead of the techie game. There’s nothing wrong with having a website designer who is a self-confessed geek! He’s the one who will make sure whatever new platforms and trends are emerging, your website will be compatible.
Obviously, there’s no point having a website that looks great if the content isn’t up to scratch. So you ideally need a web designer who has the back up of great graphic design, copywriting and photography to give your website ‘stickiness’, meaning that when visitors land on your site they hang around to explore the content. Plus you need effective Search Engine Optimisation to make sure your website is found.
Wouldn’t it be great if you could find all those things under one roof!
Ah – you just have!